Apple iTunes store values customer satisfaction at less than 99 cents

Recently, I accidentally downloaded an iPad app; I have an iPod Touch and this app will not work on it. So, I contacted iTunes customer service and explained what happened.  Here is the exact reply from”Matt”, in iTunes Store “Customer Support”:

“Dear David,
I’ve carefully considered your request for a refund. While I understand this purchase was unintentional, your iTunes Store history shows a previous refund for an accidental purchase. Because the iTunes Store has already made an exception to the Terms of Sale for you, I cannot grant you a refund for this purchase.”

The app cost 99 cents. iTunes was aware the purchase was in err. The “exception” he referred to occurred so long ago, I don’t remember when.

I have spent over $100 on apps, as well as purchasing 3 new iPod Touch devices, 2nd, 3rd and 4th generations.

Nonetheless, Apple is content to create a negative experience over 99 cents – FAIL. In the end, it’s not about the money, it’s about how you treat your customers. Time to go Android.